Tory Lanez has officially launched his new Canadian Black Owned ‘Umbrella Alkaline Water’. This is something that Tory says he set his mind to achieve and he did. He announced the water today via Instagram. The water is not yet on sale to the public. Before the water goes on sale, Tory plans to go to states and cities like Texas, Louisiana, Flint, etc to personally hand-deliver the first ever ‘Umbrella Water’ to people that are still in need of water. His first stop will be in Shreveport, Louisiana.
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The water comes in a nice blue-tinted bottle with a white label that reads Umbrella Water presented by Tory Lanez. It is 16.9 Fl oz (500ml) with a PH of 9.9 or 10. There is no word of how much a bottle or a case will cost or the official release date.
Tory Lanez has really been on a roll lately. He just recently dropped his 2nd capsule Playboy available on all streaming platforms. Not only did he deliver a very sexy smooth R&B album for his fans, but it is number 1 on the R&B charts. The singer, producer, and songwriter also dropped three unreleased tracks as NFTs through a collaboration with Bondly Finance, making him the first artist to do so.
The Tory Lanez NFT’s generated more than $400,000 in initial gross sales and resales. The NFT’s sold were collected by more than 300 of Tory’s biggest fans, each of whom purchased artwork paired with one of three tracks, including “Lady of Neptune,” “Distance,” and “Y.D.L.R.”
Fans who collected all three exclusive tracks/artwork gained access to special perks directly from Tory. These perks include an exclusive virtual meet and greet with Tory Lanez, an extra airdrop of an unreleased Tory Lanez track, as well as merchandise signed by the artist.
You can say what want bout my music but I made 500k in less than 24 hours off the “PLAYBOY” CAPSULE ….. SIMPLY OFF A NFT
— Tory Lanez (@torylanez) March 10, 2021
Despite everything that is going on with Tory he doesn’t seem to be slowing down. With 2 capsules down and 1 left to go, we are patiently waiting to see what Tory has up his sleeves next.