Before you panic- this does NOT include Fenty Beauty or Savage X. Nor does it mean you should start harassing Rihanna for music. Yes, we know how y’all do!
Rihanna and LVMH (Louis Vuitton’s fashion house) are pausing the Fenty fashion house after launching just 2 years ago in 2018. According to FashionNetwork.com “the fashion label has failed to gain traction with upscale consumers internationally.”
If you’ve noticed, Fenty.com hasn’t released any new collections since November 2020 and hasn’t posted on their Instagram since January 1. Both are said to disappear within the coming weeks.
LVHM and Investor, L Catteron, are instead focusing their dollars on the Fenty makeup, skincare and lingerie brands.