Beyoncé wanted to trademark her daughter Blue Ivy Carter’s name. She filed applications that covered everything from books, pacifiers, shampoo, clothing line, video games, children products, and more.
Wedding planner Veronica Morales calls her business Blue Ivy Events. According to the website, the business has been going by this name well before Blue Ivy Carter was born in 2012.
In 2012 when Blue Ivy was born, Veronica received a trademark registration from the United States Patent and Trademark Office (USPTO) for the mark “Blue Ivy” for her business.
After receiving the notice in 2012, Veronica then filed a notice of opposition with the Trademark Trial and Appeal Board (TTAB), arguing that Beyoncé should not be allowed to trademark “Blue Ivy Carter” because of the risk of people getting the two confused.
According to court documents, Beyoncé and her team argue that the likeliness of people confusing Blue Ivy Carter with Blue Ivy Events is slim to none. Beyoncé referred to her daughter as a “cultural icon”.
Veronica fought back claiming that Beyoncé and Jay Z had no intention of using “Blue Ivy Carter” in commerce, but rather, filed for trademark protection to keep others from using it. She also accused Beyoncé of fraud for trying to trademark a name she hadn’t been intending to use for commercial purposes.
To try and help her case, Veronica refers to a 2013 interview Jay Z gave to Vanity Fair, titled “Jay Z Has The Room”. When asked about the allegations in the media that he and Beyoncé trademarked their daughter’s name to do a line of baby clothes. Jay said they did it merely so no one else could.
People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything. First of all, it’s a child, and it bothers me when there’s no [boundaries]. I come from the streets, and even in the most atrocious shit we were doing, we had lines: no kids, no mothers—there was respect there. But [now] there’s no boundaries. For somebody to say, This person had a kid—I’m gonna make a fuckin’ stroller with that kid’s name. It’s, like, where’s the humanity?
Veronica attempted to use those words to her advantage to prove that they had no real intention of using the name.
After 9 long years of a legal battle, the TTAB sided with the Carters on July 6. I have reached out to Veronica for a statement and she declined to speak at this time.
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