Baby Phat by Kimora Lee Simmons, originally launched in 1999, not only has relaunched but now includes a beauty line. Yesterday, the brand released it’s first of many beauty collections.
The campaign features Kimora Lee Simmons and both of her daughters, Ming and Aoki Lee. Both sisters seem to be ecstatic about the relaunch of the brand.
We are excited to dive into the beauty space with a unique multigenerational perspective, ~ Ming
Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us. ~ Aoki
The collection, which includes illuminating lip gloss, body lotion and body spray, features 3 different versions that represent each of the ladies’ personalities (Kimora, Ming and Aoki).
Opulence – Ming, Divine – Kimora, Ethereal – Aoki
Are you excited to try? Let’s us know your thoughts in the comments.